FORTIFY YOUR FOUNDATION SERVICE

• Are you tired of stressing about how you will make payroll for your fundraising staff?

• Do you need to invest in your IT equipment and apps that will boost your productivity but you have no funds? 

• Do you find yourself gritting your teeth when your board or major donors chastise you for having such high overhead relative to revenues? 

• Are you wanting to fund professional development for your staff so they can be more skilled at their jobs? 

• Is your donor retention rate in the dumps? 

• Can’t hire new staff because “the budget won’t allow it”? 

If these sounds familiar, we have a solution for you – our Fortify Your Foundation service. 

What is the Fortify Your Foundation Service?

Our Fortify Your Foundation service involves drilling down into your donor database to analyze who is currently a monthly donor and scans the database to determine who else also fits this “ideal monthly donor prospect” profile. Armed with this information, your fundraisers can get on the phone and connect directly with prospects who show a high probability of becoming monthly donors and secure their commitment to your healthcare organization. 

The Benefits of the Fortify Your Foundation Service

Did you know that donor retention rates average around 40%? This means 60% of one-time healthcare donors never give again. And did you know that for monthly donors the retention rate is 80-90%?? And they give 42% more than one-time donors? Furthermore, monthly giving accounts for only 3% of the average healthcare charity’s giving mix. This means there is lots of room for improvement of not only retention rates but also the absolute number of monthly donors too! This is why investing in a prospecting screening of monthly donors in your database can have a huge return-on-investment (ROI) for your healthcare organization. 

How the Fortify Your Foundation Service Process Works

The Fortify Your Foundation service involves a database analysis using the statistical package "R" to identify new monthly donor prospects. It includes three steps:

• First, data points from the charity's donor database are imported into "R". 

• Then a data analysis is performed by identifying who is currently giving as a monthly donor, analyzing which characteristics (datapoints) indicate they make good monthly donors, and then scanning the database to identify who also shares these characteristics. 

• A shortlist is then created of monthly donor prospects for your annual giving fundraisers to use for outreach activities (emailing and/or phoning prospects). 

Stuff your annual giving officers’ portfolios with hundreds of new monthly donor prospects so they can spend more time cultivating prospects and securing more monthly donors!