LEGACY IDENTIFIER SERVICE (PLANNED GIFT GOLD MINING)

Demographics in Canadian society are shifting and the donor pool is skewing ever more towards older donors. Are you prepared for the demographic wave in the next decade when Boomers pass on their wealth to heirs and charities? 

Rather than use the same outdated models that have been around for decades for determining who would make a good planned giving donor (giving trends change right??), our Legacy Identifier service uses data analytics to analyze who typically leaves a planned gift to your organization and scans the database to determine who fits this “ideal planned gift prospect” profile. With this list, your fundraisers can fill their portfolios with qualified PG prospects that are ready to connect with them and they can secure more planned gifts for your healthcare organization.  Secure your charity's future by ensuring there will be funding available to it in that future!