MAJOR GIFT GOLD MINING

Everyone says the best prospects are already in your database – and we agree! But how do you find these prospects who can make a transformative gift to your organization? The answer is our "Major Gift Gold Mining" service (aka data analytics)!

What is the Major Gift Gold Mining Service?

Our Major Gift Gold Mining service drills down into your database to analyze who typically gives a major gift and scans the database to determine who else also fits this “ideal major gift prospect” profile. Armed with this information, your fundraisers will be able to confidently go out, meet these new major gift prospects, determine the correct ask amount, and secure more five and six-figure major gifts!

What Makes Our Service So Special?

We are one of only two prospect research consulting firms that offer this service within Canada. We utilize a highly sophisticated statistical data analytics program that provides precision insights into your donors rather than standard cookie cutter solutions out there in the marketplace which produce lackluster results. Precision sounds better than cookie cutter, right? 

How The Major Gift Gold Mining Process Works

This service involves three parts: a wealth screening analysis, a database analysis using the statistical package "R", and prospect profiles. 

The wealth screening analysis starts with taking the name and home address of all your donors in the database and sending the data to a wealth screening service for analysis. The donor names are then matched against a massive amount of information they have on these donors and send us back the dataset for the second stage of the process. 

The second stage involves inputting the wealth screening results, along with additional data points from the charity's donor database, into "R". We perform a data analysis to determine who is most likely to give at the major gift level and provide a preliminary estimate of how much they can give. The results are ranked to reveal the top prospects in the dataset. 

We then take this list of donors and choose the top 10 prospects to investigate further using prospect profiling. We uncover their biographical, occupational, weatlh & assets, charitable giving, and linkages and community connections so that you can confidently reach out to the prospects and begin the cultivation journey with them.