MAJOR GIFT GOLD MINING

Everyone says the best prospects are already in your database – and we agree! But how do you find these prospects who can make a transformative gift to your organization? The answer is our "Major Gift Gold Mining" service (aka data analytics)!

How The Major Gift Gold Mining Pocess Works

Our Major Gift Gold Mining service drills down into your database to analyze who typically gives a major gift and scans the database to determine who else also fits this “ideal major gift prospect” profile. Armed with this information, your fundraisers will be able to confidently go out, meet these new major gift prospects, determine the correct ask amount, and secure more five and six-figure major gifts!

How We Protect Our Clients' Data

We take our responsibility for protecting our clients' data very seriously. Along with the usual cyber-security measures (antivirus protection, VPN deployment, IT security procedures, data encryption) we also employ a Privacy By Design framework. PbD was created by Deloitte Canada to enable data manipulation and analysis while simulataneously protecting clients' data security. Here's how it works:

• Data Minimization (Reduce the data collected) – This involves having no personally identifiable information being collected unless a specific and compelling purpose is defined – effectively eliminating privacy risk at the earliest stage.

• De-identification (Make individuals less identifiable) – This involves datasets being stripped of all information that could identify an individual, either directly or though linkages to other datasets.

• User access controls (Restrict access) This is a set of processes that grant or deny specific requests to obtain information, and is generally combined with other security policies to safeguard personal information.